We are PRONUA, commercially known as Grupo Belenes or BLN, a 100% Mexican company with more than 45 years of experience in animal food and nutrition. Three generations have contributed to the consolidation of its range of products in the different channels in which it participates.

At BLN we support the quality of our products and processes under the strictest food safety standards. We have international certifications, such as FSSC 22000 (Food Safety System Certification) y BAP (Best Aquaculture Practices). Additionally, we support the nutrition of our products complying with the levels established by the AAFCO (Association of American Feed Control Officials). Nutritional excellence and a commitment to the care of pets is the mission of BLN, an innovative company in the continuous search to satisfy the needs of our furry friends.
Our Mission
Satisfacer las necesidades del mercado de nutrición animal a través de nuestras marcas con calidad garantizada y un valor agregado, con un compromiso de responsabilidad social y rentabilidad.
Our Vision
Increase our participation in the national and international market and position ourselves as the best company in the production and commercialization of animal feed, recognized for the quality of our products and services, constant process innovation and the development and appreciation of the human factor.


We are responsible for the entirety of our operation.
Total focus on food safety.
The highest technology in food production.
+ 160,000 tons of annual production.
Contact Us
Address Blvd. José Guadalupe Zuno No. 52-A Zona Industrial Los Belenes Zapopan, Jalisco; México C.P. 45150
Phone Numbers: 33 3633-2043 33 3633-0277 800 024 7745
Discover Our Products


Tiër Holistic®
Puppy Medium & Large


Tiër Holistic®
Puppy Small Bites


Tiër Holistic®
Adult Medium & Large


Tiër Holistic®
Adult Small Bites


Tiër Holistic®
Senior Dog


Tiër Holistic®
Skin


Tiër Holistic®
Light


Tiër Holistic®
Cat


Tiër Holistic®
Kitten